| ISSN No. : | 2490-4376 |
| Journal Title : | Proceedings of the Marketing Spring Colloquy |
| Journal URL : | http://conference.uramarketing.org |
| Publisher Name : | Prof. Neji Bouslama |
| Country : | Tunisia |
| Language : | French, English |
| Discipline : | Multidiciplinary |
| Organization Name : | Unité de Recherche et d'Applications en Marketing (URAM) |
| Frequency : | Annual |
| Start Year : | 2010 |
| Journal Description : | Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts.
The MSC-URAM covers comprehensively the frontier of trends in Marketing. The aim of MSC-URAM is to contribute to advancing knowledge and understanding of both theory and practice in Marketing. |
| Licence Type : | CC BY-NC |