| ISSN No. : | 2581-530X |
| Journal Title : | NOLEGEIN Journal of Advertising and Brand Management |
| Journal URL : | http://mbajournals.in/journals/JoARM/Journal-Of-Advertising-Research-And-Management.html |
| Publisher Name : | Smaarika Singh |
| Country : | India |
| Language : | English |
| Discipline : | Multidiciplinary |
| Organization Name : | Consortium e-learning Network Pvt. Ltd |
| Frequency : | Biannual |
| Start Year : | 2018 |
| Journal Description : | NOLEGEIN Journal of Advertising and Brand Management is focused towards the rapid publication in the following areas of
Advertising theories and their relationship with practice
Media Research, advertising and communications
Promotional Research and management
Cross media research and management
Consumer research and advertisement analysis
Types of advertising
Sales promotions
Media and advertising approaches
Rise in new media
Crowdsourcing
Global advertising
Foreign public messaging
Diversification
New technology
Advertising research
Social media
Advertising and organisational responsibilities
Cognitive information models
Hierarchy of effects models
Foote, Cone, Belding (FCB) planning grid
Advertising planning
Careers in advertising management |
| Licence Type : | No License |